Vicenza, December 11th 2018 – A little more than a month before the inauguration of VICENZAORO JANUARY (Vicenza, 18th – 23rd January 2019) the organizer, Italian Exhibition Group S.p.A. (IEG), unveils the new brand identity of the exhibition.
The research was that of a new graphic design, able to recount the positioning of VICENZAORO, now undisputedly recognized as one of the most important business events in the world; an exclusive launch window for the new creations of the most important jewellery brands.
Future-oriented and capable of instinct and vision to anticipate trends, thanks to its culture and expertise, the brand VICENZAORO is the most qualified reference point in the industry.
And it is precisely on the vision of VICENZAORO as a “cultured and refined esthete, always open to dialogue and comparison” that FutureBrand – a brand consultancy company to which IEG has entrusted the task of rebranding – has oriented the new VICENZAORO brand experience. in Italy and abroad.
“The collaboration with FutureBrand – comments Marco Carniello, Director of the Jewellery & Fashion Division of IEG – has allowed us to present the evolution of an important event like VICENZAORO, which leaves the geographical territory to position itself among the most important business events at world level, to dialogue with operators across the entire supply chain in the jewellery sector “.
“Italy is the country of excellence, above all in the luxury and design sector, that’s why collaborating with a brand like VICENZAORO has been a challenge for us at a high strategic and creative rate” says Lorenzo Corengia, Associate Account Director of FutureBrand. “We were keen – continues Corengia – to help shape the future of an already famous brand all over the world and create an image able to convey values such as competence, culture and elegance, the pillars of the brand”.
The new VO monogram, which accompanies the brand name, contains in a simple graphic design the elegant personality of VICENZAORO, its being a connector of excellence and a disseminator of future trends; the soft and organic shapes, the refined blue shade that veers to violet accompanied by traces of gold are all graphic elements that give life to a contemporary brand, able to anticipate the evolution of design and fashion applied to the world of jewelry and goldsmith.
The new brand identity will make its official debut during VICENZAORO January (Vicenza, 18th-23rd January 2019), the first appointment of the year for the sector.